New Jur©☺

Hello Guys,

Today will be the last Nieuw Jurk blogpost with a great outfit from their latest collection called New Jur©. It's a great 90's inspired colorfull look. I selected some of the pieces to create a cool head to toe look with lots of colors and edge. Check the last part of the interview, where I asked designer/owner Esther Meijer of Nieuw Jurk about this cool collection. U can find the look book for this collection at: http://nieuwjurk.com/work.php?w_src=45

Interview Esther Meijer (part 4)

What was your inspiration for your new collection?

The phenomenon of copying in the fashion industry, and basically in every branch of the creative industry. Not only am I copied several times, night markets in Asia are overloaded with fake designs. KTZ, HBA and Boy London, where I position myself in between are examples of brands which are being copied.

How did you get the prints of this collection?

Do you still remember fun copying? It was big in the 90-ies and is still at many offices nowadays, I guess. I had to copy the theme literally and have a night out with my head on my scanner. Here I made a alloverprint. It's a nod to the portrait rights that everyone has, especially because I'm going to let these designs soon 'snitch' by replica factories in China.

T-shirt prints are always designed by Tom Tosseyn, a print designer from Antwerp. We share the same love for Smileys and hardcore. 'Smileys will never die' so to speak.

What do you think is important to stay over and over inspired in creating new collections?

Just walk out the door and get excited about things. By that I mean the feeling that the meaning to add a contribution to this world. A feeling which I experience in all areas of my life. I like to be the drop in the ocean.

I had a geat time in shooting the pictures of the collection, which came out with the lookbook on line in that same week. It's a great comfortable and edgy collection inspired by the 90's with croptops, caps, buckethats, leggings, colors, prints and oversized tops. The vest and shorts I'm wearing are both from a fleece fabric, 100% comfort. This gave me a 90's clubkid/90's HIP HOP vibes. The platforms are the Qozmo YRU shoes.

Check instagram: @themermale for more pictures and inspirations

These pictures are made by @michellePhaf

Have a great day today!

The Mermale

Nieuw Jurk $€XXX collection Part 2

Goodmorning People!

For this blogpost I'll show you a great look selected from the cool brand Nieuw Jurk. I loved the collection called $€XXX and was sponsored by Porn Actress Bobbi Eden. She sponsored and invested in this collection and was eventually showed on the Amsterdam International Fashion Week.

Selected some items to show you a colorfull 90's inspired head to toe Nieuw Jurk look! 

Check the other questions I asked Esther Meijer the owner/designer of this label during a little interview.

Interview Esther Meijer (part 3)

How did you come across Bobbi Eden ? And the contribution she has made ​​to the collection?

Since the theme briefly porn and I was looking for a sponsor I approached her to link her name to my show at fashion week. I had read an interview with her ​​in the Volkskrant and she impressed me as a businesswoman. She was almost immediately enthusiastic. In addition to its financial contribution , she and her husband made ​​a nice movie because she could not be at the show. With clothes on of course : Nieuw Jurk.  This theme for this collection was partly reflected in the materials such as latex , print consisting of neon letters as you see much in the red light district and the models: porn models 

Your collections are also increasingly behave abroad / sold ? Internationally, in which countries are you running now ?

Currently in Taiwan , the USA and Europe , but the intention is to expand this year, even with my new collection. Asia here is a particularly important market. 

Some people still have their doubts whether it really is wearable for everyone.. ART or wearable ?

The show pieces anyway no one on ! And I would say for the rest get your Nieuw Jurk is because once carried. You only live once , right? 

I loved this Neon green Latex T-shirt immediately when I saw this top for the first time. I think this is my favorite piece of the collection. Its a material that is not seen often at the dailybase at a mens wardrobe but this T-shirt is easy going and wearable for any man. This material is comfortable to wear but very HOT (literally &figuratively) Combined this with white shorts from the new Nieuw Jurk collection called New Jur© and also the legging underneath the shorts. I'll show you next time the last Nieuw Jurk post a new outfit from a new collection.Stay tuned for that!

The shoes are the Qozmo platfroms sneaker from YRU. Love that brand! they got the most wicked shoes!

Check the pictures below and leave a comment, what do you think of the outfit? and which outfit do you like the most?!

Pictures shot by my friend and photographer: @MichellePhaff

Check Instagram: @TheMermale for more pictures/styles/inspirations

Love,

The Mermale

Nieuw Jurk $€XXX Collection PART 1

Hello people!

For today's blogpost I'll show you a new Nieuw Jurk look, from the $€XXX collection. You can guess what the inspiration was for this collection.. in the short interview below you can read what the designer had to tell about this collection.

Interview Esther Meijer(part 2)

What was your inspiration for this collection ?

The theme of the collection was the pornoficering of society, the influence of pornography on our society, especially the self-image of young people with regard to sexuality. This theme was partly reflected in the materials such as latex , print consisting of neon letters as you see much in the red light district and the models: porn models.

Where can you get inspiration from everyday life ?

I am inspired by people and developments in our society. That is an inexhaustible source of wonder and I hit positive and negative passionate . That leads me to beautiful things

There was a incident that other labels gecopycat some items/prints from this collection, what can you do about that as a young designer ?

My Smiley Knee Tights copied by H&M and a tip by a Korea, replica factory. I have considered whether I could fight this but it is very difficult for financial reasons for a small creative label. Therefore, I converted this energy into setting up my new project, which addresses this question of copying in the fashion industry.

I styled this outfit to show you viewers/readers a great head to toe outfit from this $€XXX collection. Worn these cool platforms sneakers from YRU to get a bit of the nineties NYC clubkid kinda style. With these neoncolors, croptop, bomber & legging. The legging is from the newest collection that I'll show you at the last Nieuw Jurk blogpost! If you would like one of your own? Check the Nieuw Jurk webshop at: http://www.nieuwjurk.com/webshop.php

For next week I'll show you a great other outfit of this Collection! Stay tuned for that!

Photography: Michelle Phaf 

Styling: The Mermale

Clothes: NIEUW JURK

Check Instagram: @themermale for more fashion/photography inspiration!

BYE!

The Mermale

Nieuw Jurk FAN Collection

Hi Folks!

For this blogpost I would like to introduce you to the cool Amsterdam based Label Nieuw Jurk. The next 4 blogpost I'll show you some great pieces from the collections of Nieuw Jurk. I did also a short interview with Esther Meijer owner/fashiondesigner graduated from ArtEZ,  to ask her about the background. meanings and inspirations for these collections. This is the first one of the four outfits!

Interview Esther Meijer (part 1)

FAN, the Nieuw Jurk merchandising collection

How did you get the name Nieuw Jurk?

The name Nieuw Jurk was created during my graduation. The models of my graduation show formed a gang in the fictional city of Nieuw Jurk. And it seems to me obvious that that is a derivative of my favorite city, New York.




How do you discribe Nieuw Jurk in a few words?

Humor with a serious edge.

What was your inspiration for creating this collection?

The phenomenon of idolatry, the relationship between an idol and fans. And the way celebrities, including fashion designers use their fame to sell a product. Hence a merchandising collection with abundant logo and self-portrait prints. Every customer was a walking advertising column for Nieuw Jurk.




What symbolizes the smileys / dripped smiley?

LOL.




What subcultures are important to you?
An sich there is no subculture important to me, but it is a mix of elements from these subcultures and the dynamics of such a culture. But youthcultures like hiphop, rave, gothic and grunge are still a big inspiration.

Take a look at some Pictures below of the items we selected for The Mermale blog. This look reminded me of those Tokyo streetstyles with the platformsneaker and this surgical masks, something that became such a fashionitem and seen very often on Tokyo youthcultures.

Head to toe Nieuw Jurk, these bikergloves are vintage and these Qozmo platformsneakers are from YRU 
Don't forget to follow her at Instagram:@nieuwjurk

These Pictures are made by Michelle Phaf you can follow her on Instagram:@michellephaf


You can follow me at Instagram:@themermale for more inspirations and upcomings for the blog!

Stay tuned for the upcoming three outfits!

The Mermale 

Anime Inspired 90s look

Hi People,

For this blogpost I wanted to style a look inspired by the Japenese cartoon figures Anime. I watched Anime for a long time. There is a broad range of catagories, like fun/horror/comedy/romantic etc. I get a lot of inspiration for clothes and outfits by watching some characters. Youthfull, colorfull, happy and a little bit of edginess.

I always loved the Anime Akari Karneval. He is a doctor and researcher working at the Research Tower. He’s an incredibly talented researcher, but he’s also very proud with a tendency to say overbearing and rude things. He has pink colored hair what I always loved on Anime characters. Underneath his lab coat, he wears a blue dress shirt and a violet necktie. He is popular around the nurses while at the same time their worst enemy. All the episodes are in Japanese with english subtitels. So if you love the japanese culture, language and like the drawings like I do, it might me something for you :)

The clothes I selected are pretty dark this time to get a great contrast with the hair. Netshirts, choker necklaces, croptops and dungarees. All 90's inspired clothes and getting all back little by little :)

The long sleeved black netshirt is from Antony Morato, the casual grey denim dungaree is from the spring new collection from Zara. The Boots I bought at a vintage shore. These are the always comfortable steel cab boots from Dr.Martens

I hope you like the look! check the pictures below made by Michelle Phaf Instagram:@michellephaf 

If you want to stay tuned for more inspirations, pictures and upcoming blogposts follow me on Instagram:@theMermale and like the Facebookpage:The Mermale

Have a great Day!

The Mermale

The Mermale X Hype Heroes

Hi Folks,

For this blogpost I wanted to show you a few cool unisex bracelets from the brand Hype Heroes. These bracelets are made of gemstones in many sizes and colors. We selected these bracelets from their last collection, to share with you! The fun part about these bracelets is that every kind of stone has his own meaning and uses.

We are both wearing the blue/green Chrysocolla gemstone Mermaid Bracelet, I'm wearing beside that one the Norwegian Labradorite gemstone. Michelle is wearing besides her mermaid bracelet the healing moon opalite with Silver Buddha bracelet. I found some cool meanings about these stones we're wearing, read it below.

Chrysocolla gemstone 10mm bracelet with mermaid pendant

This blue/green gemstone is a Stone of Communication. Its very essence is devoted to expression, empowerment and teaching. The serenity of its turquoise-blue color discharges negative energies, calms, and allows truth and inner wisdom to surface and be heard. A peaceful stone, it emphasizes the power our words and actions have on those around us, and encourages compassion and strengthening of character. It can stimulate the mind and relax emotions at the same time. It is the stone of forgiveness, peace, and the strengthening of emotional bonds. It encourages compassion, and helps us recover our natural spontaneity.

Norwegian Labradorite 8mm with the Hype Heroes Logo

The Norwegian Labradorite Labradorite tempers the negative side of our personality, the traits and actions that rob our energy and may produce depression or shame. It assists in reducing anti-social, reckless or impulsive behavior. And may aid in detoxifying the effects of tobacco, alcohol, and to a lesser degree, hard drugs.

Silver Buddha moon opalite 10mm bracelet

Best known as the psychic's gemstone, the opalite is better known as purple Opal. It has a few bizarre names like Opalized Fluorite, Ice Cream Opal & Tiffany Stone. It is clear or milky in coulour but also available in green, pink, blue, lavender and yellow colours also. It is the ideal stone for meditation.  Opalite improves communication on all levels, especially the spiritual.  It removes energy blockages of the chakras and meridians. The Opalite stone stabilises mood swings and helps in overcoming fatigue. They say that this stone has a healing effect and it purifies the blood and kidneys.

I don't know if it's all true but it's for us to find out what kind of effect it will have on us. Thanks to Hype Heroes for the Bracelets! To get urs check their online shop at http://www.hypeheroes.com/ 

You can also find them at Instagram & FB: @HypeHeroes

Pictures shot by Michelle Phaf check her Instagram:@michellephaf

U want to stay tuned for upcoming posts? You can follow me on Instagram:@themermale and don't forget to subscribe/share/like the Facebookpage: The Mermale.

Check you guys Later!

The Mermale