Nieuw Jurk FAN Collection

Hi Folks!

For this blogpost I would like to introduce you to the cool Amsterdam based Label Nieuw Jurk. The next 4 blogpost I'll show you some great pieces from the collections of Nieuw Jurk. I did also a short interview with Esther Meijer owner/fashiondesigner graduated from ArtEZ,  to ask her about the background. meanings and inspirations for these collections. This is the first one of the four outfits!

Interview Esther Meijer (part 1)

FAN, the Nieuw Jurk merchandising collection

How did you get the name Nieuw Jurk?

The name Nieuw Jurk was created during my graduation. The models of my graduation show formed a gang in the fictional city of Nieuw Jurk. And it seems to me obvious that that is a derivative of my favorite city, New York.




How do you discribe Nieuw Jurk in a few words?

Humor with a serious edge.

What was your inspiration for creating this collection?

The phenomenon of idolatry, the relationship between an idol and fans. And the way celebrities, including fashion designers use their fame to sell a product. Hence a merchandising collection with abundant logo and self-portrait prints. Every customer was a walking advertising column for Nieuw Jurk.




What symbolizes the smileys / dripped smiley?

LOL.




What subcultures are important to you?
An sich there is no subculture important to me, but it is a mix of elements from these subcultures and the dynamics of such a culture. But youthcultures like hiphop, rave, gothic and grunge are still a big inspiration.

Take a look at some Pictures below of the items we selected for The Mermale blog. This look reminded me of those Tokyo streetstyles with the platformsneaker and this surgical masks, something that became such a fashionitem and seen very often on Tokyo youthcultures.

Head to toe Nieuw Jurk, these bikergloves are vintage and these Qozmo platformsneakers are from YRU 
Don't forget to follow her at Instagram:@nieuwjurk

These Pictures are made by Michelle Phaf you can follow her on Instagram:@michellephaf


You can follow me at Instagram:@themermale for more inspirations and upcomings for the blog!

Stay tuned for the upcoming three outfits!

The Mermale